The story of how Lily Pad Lingerie became Canada's number one retailer of Nordic Beach Wraps

Posted by Connie Welch on

    It is simple really. A day spent in Palm Desert on El Paseo with a group of girl friends led to a side step into a lovely little boutique neighbouring Sak’s 5th avenue. As per usual the five of us browsed around touching and feeling everything with little intent on buying anything until I felt and tried on a one size fits all Nordic Beach Wrap in fluffy frappe,  The entourage encouraged me to spring out my credit card. From that day forward It never left my shoulders in or out of the house on those cool California evenings.

     Fast forward to our return home. An inquiry to Nordic Beach is met with silence until we hear from an agent who just happens to reside in Nanaimo. We place our first order only to cancel it due to Covid-19 and the abrupt closure of our store. Like most retailers we were suddenly challenged to survive so we developed the online store, reordered the easy fit one size fits all Beach Wraps and featured them on our launch. Hallelujah, what a response from coast to coast. We started with a few colours and expanded to over a dozen from Lilac to lemon drop, olive you to exotic violet, grey kitten to black liquorice, blue bird to midnight navy, butterscotch to fluffy frappe with not one outselling the other.

     As for my shopping companions they all have one, maybe two, some three and their family and their moms, sisters, daughters and friends have them too. As one customer said "they are the closest thing to a real hug you can give to someone you love".

     Nordic Beach wraps, a Lily Pad Lingerie item you won’t soon forget. Call, e-mail, shop on-line or stop by today and see for yourself what warmth and coziness really feels like. For every Nordic Beach Wrap sold $10 will go to help the Victoria Hospital Foundation in their effort to meet their critical care campaign.
Hugs all around